With unapologetic flamboyance, Shah Rukh Khan ’s home production Om Shanti Om had spoofed some Bollywood veterans. Now, King Khan finds himself at the receiving end of potshots in Bollywood’s latest release.

Whether you like Rajkumar Santoshi’s latest film Halla Bol or not, what you would surely enjoy is the unsubtle way in which the film takes potshots at some top stars of Bollywood.

There is a scene in the film in which Ajay Devgan ’s character (Sameer Khan, an actor) speaks about product endorsements by Bollywood stars. With a cynic tone in voice, Devgan mocks Bollywood stars who endorse products just for the sake of big bucks without caring to use the product themselves.

Devgan’s character even goes on to mock a Bollywood star who endorses hair oil without ever using the product.

The allusion becomes clearer when Devgan spoofs SRK and mimics him, saying: “Thanda Thanda, Cool Cool.

Now, we all know that this is SRK’s punchline in an advertisement of Navratna oil that he endorses.

In the similar scene, Devgan carries the joke further by ridiculing the stars who dance at weddings of rich people for money. This, again, is an indirect potshot at SRK who is known to have danced at some high profile weddings.

A source from the industry says: “Shah Rukh hasn’t yet seen ‘Halla Bol’ but he must have by now heard about the scenes in the film that seem to mock him. Given his sporty nature, he is not likely to get offended by the scenes.”

Even Rajkumar Santoshi says he hasn’t heard any complaint from Khan about the scenes.

It may be recalled that Bollywood veterans like Manoj Kumar and Dev Anand were spoofed in SRK’s home production ‘Om Shanti Om’. In fact, Manoj Kumar had openly expressed his displeasure over spoof scenes in the film. However, peace was made just in time and the issue was not taken to the courts.

Now, SRK finds himself at the receiving end of the trick he used at others. Perhaps now he would understand how Manoj Kumar must have felt.